While some social networking sites have stood the test of time, others go through trends much like viral videos that eventually fade into relative obscurity.
Here we discuss the best platforms to use within your social media marketing strategy, and how to maximise your social media promotion on those sites.
The top social networking sites right now
Facebook was the platform that set the standard for what a social networking site should be, so it’s not surprising it’s been a mainstay as the most popular social networking site. Currently, Facebook has more than two billion users around the world, many of whom post frequently about their travels and adventures, both at home and abroad.
YouTube is particularly popular amongst the Internet’s youngest users. The captivating and engaging videos are known to capture, and keep, the attention of site visitors. Video is a great medium for broadcasting a destination, property, or brand promotion.
This image-centric social platform is quickly rising in popularity for people of all ages. It used to be the alternative to Facebook for younger generations who wanted to be in a space where their parents weren’t, but it’s become one of the most widely used platforms due to its simplistic style, ease of use, and attractive aesthetic.
Qzone is the leading social networking site in China, where users have been connecting with one another since 2005. Given the fact that China boasts one of the largest outbound traveller markets, it’s important not to ignore this social platform.
This is yet another powerful Chinese social networking site, in which many users complete the majority of their daily tasks and responsibilities. It provides a nearly seamless experience between real life and the social network.
How can you use these sites to improve your B&B’s social media strategy?
It’s important to follow these three rules when choosing which platforms to utilise for your B&B social media strategy:
- Develop a presence on the platforms that are popular among your target market segments
For example, if you have noticed an influx of Chinese travellers staying at your B&B, you won’t want to waste any time in getting on those Chinese social networking sites. Be present where your most motivated travellers are hanging out online.
- No matter which platform you use, offer valuable and engaging content
Photos and videos are the most engaging and interactive content that you can offer, so try to include them as much as possible. Always show off your B&B in the best possible light.
- Remember that every post needs to reflect the purpose and goals of your brand
Your voice needs to be consistent throughout all of your social posts, and there should be a social guide for staff members to reference when posting online.
Social media marketing plays an integral role in the global travel industry, as an increasing number of travellers are relying on social feeds to make important decisions about their next travel experience.